Meet the team


  • Marleen Zaalberg

    Marleen Zaalberg

    Managing Partner

    A true “Greenfield–thinker” combined with the drive to develop creative brand concepts, Marleen studied industrial design engineering after which she started her marketing career. During 12 years at Unilever she gained profound brand and marketing experience within several positions, ultimately as Marketing Director.

  • Tamara Senf- van Kralingen

    Tamara Senf- van Kralingen


    An inspiring marketing professional that intuitively feels brands and has the talent to translate these instincts into tangible concepts. Her broad experience, combined with a never ending curiosity for what moves people, always creates a unique journey along inspirational worlds, leading to brand solutions that touch the consumer’s heart.

  • Dijana Cicak

    Dijana Cicak


    Strategic agility combined with a passion for building great brands and concepts. And simply making it happen. That’s Dijana. With a strong international perspective. Started career at Unilever. Later explored Telecom & Services, as Marketing Director at Telekom Austria Group. As well as the world of Food Retail, having a chance as a Concept Director at Ahold to bring some state-of-the-art retail innovations alive.

  • Marisa Klaster

    Marisa Klaster

    Visual strategist

    Rotterdam based by heart, but a travellers’ mind. Always exploring the known and the unknown where unexpected possibilities may be hidden. Owner, all round designer in 2D3D at Studio Klaster. Freelance tutor in brand analysis & forecasting at Artemis. Consultant at The Imagery, a new way of visualising values. Design addict and analytic storyteller, specialized in visualizing strategic scenarios for many brands. An essential addition for any brand to sharpen it’s course of action.

  • Moniek van Rheenen—Schreurs

    Moniek van Rheenen—Schreurs


    Combining business and commerce drive this strategic marketeer. Moniek is dedicated to transform theory into practical actions with both focus and a horizon view. She gained prudent marketing experience as Commercial Director Nespresso, developing the marketing concept, operational tools and trade implementation for the Dutch market.

  • Sabine Mulders

    Sabine Mulders

    Consumer Insight SpecialistPartner from Insight Company

    Passionate but to the point, is what best describes this analytical expert on consumer insights. Sabine has a background in qualitative research and has brought into action over 150 projects, from consumer focus groups to final concept. This experience results in flawless alignment between great marketing concepts and real consumer needs.

  • Ilonka Fitié

    Ilonka Fitié

    Consumer Insight SpecialistPartner from Insight Company

    Ilonka is always curious about people and what drives them. She spend her international career in consumer insights, of which 13 years at Unilever in different roles. Ilonka loves to inspire people. A talented strategist that is great at bringing consumer insights to life and putting teams in motion

  • Huib van Bockel

    Huib van Bockel

    Marketing and media expertPartner from the Social Brand

    Creative, passionate and inspirational marketeer with a unique and well rounded background. Started career at Unilever. Moved to MTV Networks and gained invaluable experience in traditional and new (social) media; was responsible for one of the worlds first social networks. Over the last 8 years was head of marketing for the Netherlands and the United Kingdom and marketing coach for Europe at one of the most admired brands in the world: Red Bull. Passionate about costumers and creating actual customer love for a brand and has a track record of creating true brand fans—even writing a book on the subject

  • Niki Van Der Meer

    Niki Van Der Meer

    Consumer Insight SpecialistPartner from Insight Company

    With more than 20 years of experience, Niki is a highly qualified research specialis, still passionate however, about finding out what makes consumers tick. Besides the ‘big picture’ Niki has a great eye for detail and subtleties and she excels in projects that unite concepts and products